What Are You Talking About?

Elevate your professional presence with What Are You Talking About?—a practical, no-nonsense guide to mastering business communication.

Frank Alfredson shows you how to craft clear, purposeful messages that resonate across audiences—whether you’re pitching ideas, writing impactful emails, or presenting with confidence. Packed with essential guidelines on tone, etiquette, and audience awareness, this compact yet powerful handbook helps you stand out—and be heard—in today’s competitive business world.

Book + Audiobook